Selling fresh air to 9-5ers
Chalk art campaign for Oregon State Parks
Chalk art campaign for Oregon State Parks
Oregon State Parks opened a brand new state park just 30 minutes from the heart of downtown, so we tempted the folks who needed a bit of wilderness the most to take a weekend break in the woods. We created multiple chalk art pieces in the shape and font of park trail signs and had them drawn all over downtown Portland to grab the 9-5ers when they headed out to lunch on sunny day. The audience was in their Dockers but dreaming of their weekend and now they had a good reason to cut out early on Friday.
